1/10/2024 0 Comments Dating the two independentThe Drum asked top dating apps and services about the key trends shaping the direction of the industry today. Meanwhile, Hinge saw its global app downloads spike 63% in 2020 compared to 2019.Īs the world emerges from lockdown and in-person socialization becomes normalized once again, singles are more eager to date than ever. On Tinder, for example, users saw an average of 11% more swipes and 42% more matches in 2020. With users stuck at home with limited access to IRL socialization, however, dating apps and websites were forced to evolve, creating new digital spaces and expanding their offerings to keep users engaged.
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